The Data Digest: Variation In Tax Preparation Behaviors Among US Online Adults
Do industry innovations change the consumer or do consumer demands change the industry? That's the question when looking at how US online adults prepare their annual income tax returns. When the IRS...
View ArticleThe Data Digest: Global Brand, Local Strategy: Forrester's Global Retail...
Coffee-lovers just about anywhere around the world are intimately familiar with the sweet feeling of indulging in a Starbucks Frappuccino - but their blended beverages of choice might be starkly...
View ArticleThe Data Digest: Emotional Connections, Engaged Employees, And Better...
When Satya Nadella assumed his role as CEO of Microsoft, he shared a profound statement in a companywide email: "I truly believe that each of us must find meaning in our work. The best work happens...
View ArticleWhat Does "Heartbleed" Mean To Consumers?
With Kristopher ArcandWhen news about the Heartbleed bug captured worldwide attention last month, consumers learned that their personal information, initially thought to be secure, had in fact been...
View ArticleThe Data Digest: Do Mobile Phones Make Us More Productive?
In the early 1900s, author Kin Hubbard said, "A bee is never as busy as it seems; it's just that it can't buzz any slower." A century later, things haven't changed much -- except that today, those bees...
View ArticleThe Data Digest: Why Pinning Isn’t Winning In Europe
In her recent report, my colleague Reineke Reitsma revealed that European consumers interact with a diverse suite of social networking sites, with Facebook and YouTube leading in terms of consumer...
View ArticleThe Data Digest: How Do Consumers Perceive Corporate Mergers?
With Kristopher ArcandFrom Time Warner and Comcast to AT&T and DirecTV, corporate mergers appear to be the latest tactic in winning the battle for market share and driving innovation. From a...
View ArticleThe Data Digest: Our Multi-Device Journey Through The Digital World
Recently, I've been on the go: I've just returned from a two-week sprint that took me to five different cities by plane, train, and car. Any frequent traveler is familiar with the logistical challenges...
View ArticleThe Data Digest: The Cultural Dimension Of Brand Relationships
At the root of human behavior is the impulse for connection. History is our witness: As times change, certain trends emerge that anchor shared experiences, around which people collectively rally....
View ArticleThe Data Digest: The Evolution Of Consumer Attitudes On Privacy
With Fatemeh KhatiblooThe tide is turning on privacy. Since the earliest days of the World Wide Web, there has been an increasing sense that the Internet would effectively kill privacy - and in the...
View ArticleThe Data Digest: The Future Of Mobile Digital Wallet Technology In The UK
ByKristopher ArcandIt's no secret that mobile digital wallet technology is faring better in the US than in the UK; here in Boston, I use my LevelUp app at more than half of the retailers I visit (the...
View ArticleThe Data Digest: Knowledge Is In The Eye Of The Beholder
Language is evolving; the written word is giving way to visual vocabulary.Interpersonal communications are shifting from being text-based to image-based, and you don't have to look far for the...
View ArticleThe Data Digest: Heart Over Head — The Role Of Emotion In Decision-Making
Allow me to make a confession: In the debate over whether people are rational or emotional decision-makers, I have persistently seated myself on the rational side of the table. However, recent research...
View ArticleThe Data Digest: The Counterintuitive Consumer
Forrester has been analyzing device adoption since the launch of its Consumer Technographics® studies in 1997. Over the years, it has become evident that although demographics and attitudes influence...
View ArticleThe Data Digest: Consumer Perspectives On Healthcare Reform, One Year Later
With Kristopher ArcandIf the healthcare industry exhibited symptoms of dysfunction, the US government administered a wave of treatment in the form of the Patient Protection and Affordable Care Act....
View ArticleThe Data Digest: Managing The Holiday Gift Hunt
Here in the US, all signs point to winter: Daylight savings has just begun; specialty holiday drinks have been added to cafe menus; and several cities have already witnessed the first snowfall. And...
View ArticleThe Data Digest: The Apple Watch: What Makes Consumers Tick?
The unveiling of the Apple Watch in early September left consumers and industry analysts with more questions than answers. After the sluggish sales of smartwatch predecessors, what is the actual market...
View ArticleSynthesis Is "In"
As researchers, we can't underestimate the power of perspective. When the Eiffel Tower was erected 125 years ago, it became the tallest manmade structure in the world and, more importantly, allowed...
View ArticleA Year In Review And Lessons Learned
Around this time of year, one can't help but become reflective. I know I'm not alone when I say that, on the one hand, this year somehow shot past faster than the last one, but on the other hand, it...
View ArticleThe Data Digest: Behaviors Beyond The Gifts
The holiday season is one month behind us, and while the celebratory spirit has faded, the effects live on through the gifts we've exchanged. If you think the shiny new object you presented to your...
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